FAQs

The first step is asking for community feedback to understand what Austin residents currently feel about the City. At the same time, City employees will share their opinions on the same topic. All information will be shared in a summary that helps City leaders understand what community and employees’ value for the City.

This allows us to understand what you currently think about the City and what you would hope for your City to be. Using the information gathered, we will create tools and plans to create and share a brand that reflects the City’s goals and aspirations.

A consistent brand won't solve all our problems. But, the delivery of a consistent brand can build trust, encourage community involvement, and tell a consistent and fair story of the City of Austin and its residents.

A logo alone is a graphic with an organization name. It is one piece of a brand used visually to communicate. A brand is tangible and intangible—it’s how the City acts, speaks, interacts, and feels and how the City makes you feel. It’s how the City expresses our core ideas to residents, businesses, and visitors both in-person and online.

Data is the primary way we understand how Austinites currently view the City and how they would like to hear from the City. It also helps us identify what you hope for as our city and our world continue to change. 

A clear and recognizable City of Austin brand, gives Austinites, businesses, visitors and employees the ability to know, understand and trust the information and messages they see from all City services and programs.